The William Ashley Agency 

(423) 933-8906

Communications

NFL Financial Analysis

NFL Economic Analysis

Career Management

Post-Career Management

 Contract Negotiation Services

At the William Ashley Agency, contract negotiation services begin with an extensive understanding of the Collective Bargaining Agreement, which governs all aspects of the player-club relationship.  William Ashley is certified by the National Football League Players' Association, which sets a high standard of qualifications, knowledge and experience.  In fact, players are prohibited from using the services of a contract advisor that has not been certified by the NFLPA.

The William Ashley Agency takes a comprehensive view of contract negotiation services, and provides the following services at one low rate:

• Contract negotiation 
• Communications 
• League Financial Analysis 
• League Economic Analysis
• Referral to the Competitive Training Center in Austin, Texas for:
  • Combine preparation
  • Offseason training/rehabilitation

In providing these client services, the objective of The William Ashley Agency is to act in the interest of the player at all times, subject to the following business principles:

• Always maximize guaranteed money.  In a sport where players are one play away from retirement, it is essential that an adequate amount of guaranteed salary is provided to the player.  In many situations, maximizing guaranteed salary is also advantageous to the employing club.
• Don't be enticed by incentives.  An excessive amount of incentives contained within any contract can make compensation appear substantial, when in reality it is not.  Don't fall for the oldest trickbook, and make sure your agent is serving your interests in this regard.
• When assessing a contract, focus on the first two or three years of compensation.  Loading the back end of a contract can make total compensation appear substantial, when in reality this contract structure creates an incentive for a club to cut the player in the out-years of the agreement.  This is the second-oldest trick in the book.  Hold your agent accountable for representing your interests in negotiating a fair, straightforward contract. 
• Always negotiate injury protection into the player contract.  We consider it irresponsible to not ensure player injury protection to the full extent allowed under the Collective Bargaining Agreement..
• Always provide the player with cost-effective contract negotiation services....at the William Ashley Agency, players will never pay more than 2% commission on services rendered. 
• When assessing a contract, focus on the first two or three years of compensation.  Loading the back end of a contract can make total compensation appear substantial, when in reality this contract structure creates an incentive for a club to cut the player in the out-years of the agreement.  This is the second-oldest trick in the book.  Hold your agent accountable for representing your interests in negotiating a fair, straightforward contract. 
• Always negotiate injury protection into the player contract.  We consider it irresponsible to not ensure player injury protection to the full extent allowed under the Collective Bargaining Agreement.

The William Ashley Agency is absolutely the most comprehensive source of contract negotiation services that will help you win the game outside of the game.  As always, we are available 24 hours per day, seven days per week.  Contact us for a free consultation today.

(423) 933-8906
ashleyagency@comcast.net