The William Ashley Agency - NFL Player Agent
National Football League Players' Association
The William Ashley Agency
(423) 933-8906
Contract Negotiation
Communications
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Post-Career Management
Communications
At the William Ashley Agency, we understand that the sports media is one of the most volatile factors affecting the career of today's NFL player. In the modern mass media age, negative stories sell, and sadly, such stories dominate the coverage of major sports news outlets.
Let the William Ashley media strategy help you manage media exposure in a manner that complements the NFL career. The William Ashley communications strategy is simple. Players are advised to maintain a low media profile. In today's media age, overexposure can negatively affect a player's value in the marketplace. To maintain market value, players are advised to:
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Remember that when interacting with media representatives, EVERYTHING IS ON THE RECORD. Every word. On-camera or off, on the stage or in the green room, on the phone or in-person. Never trust a media representative to maintain confidentiality in any situation.
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Keep media exposure to a minimum. In some cases, NFL players are mandated by the NFL to interact with the media. In this situation, players are advised to provide brief, concise, value-neutral responses to media representatives.
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Remember that the media profile and the endorsement profile are separate and distinct issues. It is possible for a player to have a high endorsement profile while maintaining a low media presence. Don't let the media control the message.
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SCRIPT EVERYTHING, and stay on message. This advice cannot be overstated. Player value is at significant risk during each and every media interaction. Don't let any media outlets make news at your expense. Keep it short, keep it simple, and enjoy your life under the radar.
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Contact representation before exposure to any media representative. It is extremely important that players work with agents to manage each and every media contact event. The William Ashley Agency provides the full complement of services in order to provide players with a complete media management strategy.
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Don't give the media anything to talk about. Each and every action that NFL players take in their personal and professional lives will be scrutinized by the mass media. Try to act with integrity at all times.
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Hire a contract advisor that maintains a low media profile. At the William Ashley Agency, we believe that contract advisor overexposure is detrimental to client value. The conduct of NFL business is best done out of the media spotlight.
Using these principles as a guide, The William Ashley Agency manages media exposure so that the player can play the game, maintain the highest market value possible, and prepare for a rewarding post-career life. Contact the William Ashley Agency today to learn how a comprehensive media management strategy can help you win the game outside of the game. Call, text, or email for a free consultation.
(423) 933-8906
ashleyagency@comcast.net
